TAKING BRANDS ON A JOURNEY

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2020

Food and Beverage Category: Angostura Rock Shandy.

2021

Corporate Responsibility Category: Strawberry Lips

THE STATION

Established in 2012, Paddington Station PR is an award-winning brand communications agency, servicing clients throughout South Africa. Led by a senior management team and driven by a collective of young forward-thinking individuals, we create campaigns and brand strategies that drive real impact.

Our mission and vision is simple and straight-forward:

It’s about taking brands on a journey and giving consumers a train of thought.

As consumer engagement gets more complex with time, and content clutter and fatigue has become the norm, brands need an agency that understands how to navigate post-demographic consumerism and make a message not just land, but also stick.

We take pride in having a thorough understanding of consumer profiling and the content triggers required to get those consumers to engage with your brand. Furthermore, our years of expertise working with the various brand disciplines and platforms gives us insights on how best to yield the desired results – this, coupled with excellent writers, cutting-edge tools and a dedicated team.

We are a Station Network agency and our Managing Director

and Key Accounts Strategist is Paul Reynell.

Paddington Station PR have been a key supplier on various DGB spirit and soft drink brands for a number of years. Over this time there has been no public relations; design; digital; eventing or advertising project that they have not tackled with enthusiasm and professionalism. Always a pleasure to work with and no task too difficult. Along the way we have executed world class projects and scooped up a bronze and silver Prism award. Any business needs to stop at Paddington or Piccadilly station to ‘arrive.’

- Vanessa Nel – Marketing Manager (Spirits) DGB

OUR APPROACH

The ethos and processes of the agency are all geared toward driving consistent results and meeting KPIs.

From content to media and consumer engagement, we always subscribe to an multichannel strategic approach – proactive planning, project management, client service and agency tools drive not only return on investment but also our client’s success, year after year.