TAKING BRANDS ON A JOURNEY
Food and Beverage Category: Angostura Rock Shandy.
2019 IN REVIEW
Published Clippings For The Year
Established in 2012, Paddington Station PR is an award-winning brand communications agency, servicing clients throughout South Africa. Led by a senior management team, our size allows us to be nimble and think out of the box. It also pushes us to be the best we can be and deliver strategies and campaigns that hit the mark and drive real impact.
Backed by a 25-year knowledge base and a global network, our approach incorporates a proactive process that explores all possible outcomes - short and long term - all to inspire and shift today's consumers to connect, collaborate and communicate. It’s all about encouraging a train of thought – exploring consumer profiles and which tools or tactics would be the best to take them on a journey.
Besides being driven by achieving measurable results for our clients and maintaining our reputation for client service levels of the highest standard, our reporting mechanisms and policies ensure a client-agency relationship that is fully integrated and informed.
Proud member of Brand Council SA.
“Buzz words aside, we are a team of ordinary individuals that do extraordinary work. From today’s tastemakers and cutting-edge brands to those with pedigree and heritage, our expertise crosses many sectors and our commitment to excellence is unwavering.
The agency’s core team have collaborated and managed campaigns as a unit for many years now. We know and understand each other’s strengths and what we bring to the table as individuals and as a collective. We love what we do and we love seeing the impact our campaigns create”
-Paul Reynell, Client Service Director
Propelling Paddington Station PR forward is agency founder, Paul W. Reynell. Early in his career, Paul was at the forefront of sponsorship in South Africa before firmly cementing himself in PR and brand communications. Having written on this brand discipline for tertiary education - and with a career spanning across multiple agencies, Paul’s vision was to bring together a team of creatives and experts that all shared the same values – a collective driven by success, taking brands on an informative journey and continuously exploring what’s around the next corner.
Consumer & Brand PR
Strategy & Consulting
Start Up PR
Digital Strategy & Social Media
Media Planning & Buying
Trade & Consumer Promotions
Sponsorship Management & Leveraging Campaigns
Event & Project Management
The ethos and processes of the agency are all geared toward driving results.
By drawing on best practice and key learnings from the best of the best, we guarantee our clients consistent results and engagement.
The foundation of all our client strategies is proactive planning across multiple KPIs. From content to media and consumer engagement, Paddington Station PR strategises ahead to ensure a continuous output of brand activity, which in turn ensures that various tools are utilized to drive return on investment.
All content is written by a team of expert journalists, each highly proficient in the sectors they cover. The quality of this content has driven media results beyond expectation. In addition, the agency guarantees each client a pre-determined amount of content pieces per month, thus ensuring a constant flow of engagement.