The foundation of our approach is deeply cemented in our belief and conviction that implementing PR to drive successful consumer engagement requires much more than consideration of the various communication tools & platforms.
It also requires an in-depth knowledge of post-demographic consumerism and how to engage with the various consumer segments in order to drive consumer confidence and loyalty.
Our strategies also measure against the Consumer Engagement Engine which recently replaced the 100 year old AIDA Funnel. This element of our approach creates and cements dialogue from brand dialogue behaviours to consumer motivators and purchase behaviours.
Consideration of all the above when added to the mix, will further bolster a brand's communication strategy.
We believe this approach to be quite unique in South Africa.