A year in the making, Brand Travel, the agency's first stand-alone product was launched in September 2016.
Why this particular product?
Increasingly we see that brands lose market share year-on-year without fully understanding or grasping the consumer shift. Often briefs come into the agency and ring-fenced challenges and concerns are not aligned with the brand's target market - in today's climate, team's may overlook one or more of the four attributes we feel directly impact on declining market shares. From the Boomers, to Generation X and the Millennials, this consumer shift is now very evident as brands can track their consumer engagement and market share.
For more information on the influencing attributes, see Brand Travel News.
Applying a process that understands post-demographic consumerism is critical in understanding what your consumer wants and needs before engaging.
The Brand Travel process consists of five modules. The first two unpack the brief and brand's market sector to identify micro and macro challenges and opportunities to exploring all consumer touch-points along the path to purchase. The last three modules unpack the consumer profiles, identify growth opportunities in a post-demographic climate and finally, determine the recommended approach.
Agency clients automatically get access to Brand Travel, whist it is also available as a stand alone product and workshop. Not all clients require the Brand Travel modules, but success lies in partnering with an agency that does have a grasp on the age of the consumer shift.